From Chalamet to Messi, prediction markets are betting on celebrities to boost their brands

Prediction markets are betting that celebrity endorsements will help attract more users. Kalshi, a trading platform that surged in popularity during the 2024 presidential election, has recently released a slew of celebrity advertisements featuring famous athletes as it seeks to capitalize on the hype around the NBA Finals and the FIFA World Cup.  The push could…

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6/14: Sunday Morning

Hosted by Jane Pauley. Featured: The lack of obesity in Japan; Vice President JD Vance and second lady Usha Vance; former child star Bill Mumy; the past and future of the Houston Astrodome; a time capsule for America’s 500th birthday; and soccer art made with gum wrappers. Source link

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